Backlink’s Guide 2020


Many of us have been asking questions about Backlinks. “Hey! what’s backlink and how does it work”. If you ask this type of question or confused in anyway on what backlink is all about, don’t worry cause this page contains all that is  needed.


What is: Backlink ?

What is Backlink

A backlink  simply means a link from one website to another. The interesting part of this is that  search engines like “Google” use backlink as a ranking signal.  When one website links to another, Google do believe that the contents in that website is noteworthy and this can help you increase a site’s ranking position and visibility in search engine results (SEO).



Types of Backlinks

Basically there are two types of backlinks. Nofollow backlink and Dofollow backink. Let’s take a quick look at each one and how they affect your site.


NOFOLLOW: A Nofollow backlink tag tells search engines to ignore a link. They don’t pass any value from one site to another. So, typically they aren’t helpful in improving your search rank or visibility.

 DOFOLLOW: A Dofollow links are the type of backlink that everyone wants to his/her website. This type of backlink can help improve your search engine rankings.


PLEASE NOTE: There are dofollow backlinks that are considered being bad or ‘harmful’. These links come from harmful or suspicious sites. They can also be gained by breaking the search engine terms of service and this type of links may cause Google to penalize or even de-index your site. Remember this, it is  not about the quantity of backlinks you get that will make your site rank, but rather the quality.



How Do Backlinks Work?

A backlinks play’s a very important role in search engine algorithm, SEO, and also your overall strategy for growing your website.


Take your time to understand this example below.

For instance Lucky own’s a  blog, and he writes a very interesting blog article and another blogger, links to his article when sharing his perspective. Since lucky writes about the topic on his popular website, this creates a backlink to Lucky’s post because the website is popular, many other website might link back to his article and doing this will increases the website authority, and Lucky’s article also gets a valuable backlink from a reputable website.

Advantages of backlink.

1. For higher ranking.

2. Helps to make Google believe that the contents is noteworthy.

3. Boast your traffic, etc.

Disadvantages of backlinks.

As it stands, we can’t say backlinks have any disadvantages except when you get links from  suspicious sites. This type of links may cause Google to penalize or even de-index your site.

How to Get Backlinks?

Building backlinks to your site takes time and effort. Here are 6 simple ways you can start building quality backlinks for your website.

  • Add links to your site on your social media profiles.
  • Do a Google search for a post that’s already ranking well and then improve and expand it.
  • Write the ultimate guide posts. These are very long posts containing several thousand words and cover every angle of the topic.
  • Write guest posts on other blogs and websites
  • Contact influencers in your niche or industry and tell them about an article on your site that they may want to link to.
  • Interview influencers in your industry and send them a link, no doubt they will link back to your site.

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